by Hanan El Basha | May 26, 2020 | Mindset
I used the term “pandemic” over a year ago when addressing the “not good enough” syndrome spreading like wildfire amongst us, especially the women. Little did I know the relevance of the term and the thoughts would be augmented during these times of unprecedented... 
by Hanan El Basha | Dec 23, 2018 | Business
Up until a couple of years ago, I wasn’t too convinced of the arising job title of “Social Media Influencer,” namely individuals with thousands (and possibly millions) of followers on Instagram, Snapchat, and/or Twitter who take to the digital... 
by Hanan El Basha | Dec 23, 2018 | Franchising
The last installment in a series on franchising. Having discussed the nature of franchising, the readiness to franchise from both franchisor and franchisee perspectives, this article covers what could go wrong within the franchising setup. Franchising gets people... 
by Hanan El Basha | Dec 22, 2018 | Franchising
The third in an informative series on franchising; this article covers the franchising readiness from a franchisee perspective – i.e. you are the one looking to invest in a franchised business model in your home market/territory. As per research and... 
by Hanan El Basha | Dec 21, 2018 | Franchising
Following up from Franchising 101 comes the edition addressing your franchising readiness. This article covers the Franchisor perspective – i.e. you are the business owner looking to franchise your concept to willing partners in other areas within your...
