Integrative Nutrition Health Coach
April 2019, Institute of Integrative Nutrition (IIN), USA
Doctorate of Business Administration (DBA)
International Business, March 2018, Walden University, USA
Accredited SME Consultant (ASMEC)
March 2018, Association of Accredited Small Business Consultants (AASBC), USA
Global Social Entrepreneurship Certificate
October 2017, International Council for Small Business (ICSB), USA
Master of Business Administration (MBA)
Marketing, July 2004, American University in Cairo (AUC), Egypt
Bachelor of Arts
Journalism & Mass Communications, June 1998, American University in Cairo (AUC), Egypt
Business Advisory & Consulting
Food & Beverage
Integrated Marketing Communications
Startups & SMEs
I both co-founded and worked within startups and SMEs for the majority of my career. Starting up and running a business gave me first-hand experience of all other responsibilities within a business such as contractual agreements, supplier selection and management, HR, supply chain management, sales, finance, procurement, and of course overall business operations and management.
Whilst I was on the receiving end of internationalizing businesses, bringing in franchises from
Realizing that SMEs had issues maintaining sustainable growth, I focused my business advisory services on providing SME owners the focus required to realign the firms to achieve growth. I also delved deeper into the study of the various internationalization strategies SMEs could utilize such as franchising, licensing, distribution, joint ventures, and FDI within my Doctoral study.
Marketing, Communications & PR
I have developed extensive marketing, communications & PR strategies and corresponding implementation plans as a Consultant and also within the scope of my roles across a wide array of industries including but not limited to Lusail City, Just Real Estate, and The East India Company – Qatar Franchisee.