Integrative Nutrition Health Coach

April 2019, Institute of Integrative Nutrition (IIN), USA

Doctorate of Business Administration (DBA)

International Business, March 2018, Walden University, USA

Accredited SME Consultant (ASMEC)

March 2018, Association of Accredited Small Business Consultants (AASBC), USA

Global Social Entrepreneurship Certificate

October 2017, International Council for Small Business (ICSB), USA

Master of Business Administration (MBA)

Marketing, July 2004, American University in Cairo (AUC), Egypt

Bachelor of Arts

Journalism & Mass Communications, June 1998, American University in Cairo (AUC), Egypt

Certified Metabolic Balance Coach

Metabolic Balance Institute, Germany

Industry Expertise

Business Advisory & Consulting


Food & Beverage

Business Growth Strategy

Startups Mentoring

Integrated Marketing Communications

Fine Foods Retail

Real Estate

Areas of Expertise

  • Startups & SMEs
  • Internationalization
  • SMEs Sustainable Growth
  • Marketing, Communications & PR
  • Entrepreneurial Wellness

Major Projects

Startups & SMEs

I both co-founded and worked within startups and SMEs for the majority of my career. Starting up and running a business gave me first-hand experience of all other responsibilities within a business such as contractual agreements, supplier selection and management, HR, supply chain management, sales, finance, procurement, and of course overall business operations and management.


Whilst I was on the receiving end of internationalizing businesses, bringing in franchises from USA and the UK, I was exposed to a rich experience of the entailing factors leading up to taking a business across international borders. I have since fortified this experience with a Doctorate Degree specializing in International Business & a doctoral study entitled ‘Internationalization Strategies for the Sustainable Growth of Small- and Medium-Sized Enterprises (SMEs).’

Sustainable Growth

Realizing that SMEs had issues maintaining sustainable growth, I focused my business advisory services on providing SME owners the focus required to realign the firms to achieve growth. I also delved deeper into the study of the various internationalization strategies SMEs could utilize such as franchising, licensing, distribution, joint ventures, and FDI within my Doctoral study.

Marketing, Communications & PR

I have developed extensive marketing, communications & PR strategies and corresponding implementation plans as a Consultant and also within the scope of my roles across a wide array of industries including but not limited to Lusail City, Just Real Estate, and The East India Company – Qatar Franchisee.

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